That audience includes a burgeoning evangelical community, which now accounts for one-fifth of the population of around 200 million. “There is a more conservative audience in Brazil that we’ve seen is quite strong,” said Bruno Dieguez, a communications professor at Rio’s Pontifical Catholic University. Some suggest that the surprise success of The Ten Commandments lies in the show’s family-oriented script. It’s helped propel the Rede Record television network, owned by the founder of Brazil’s main Pentecostal church, the Universal Church of the Kingdom of God, into a showdown with top broadcaster Globo, which for decades has had a lock on prime-time soaps, known as novelas. Swathed in Egyptian robes and sporting lapis lazuli jewelry and Cleopatra wigs, some of the characters are based on biblical or other historic figures, while others are invented. Set in ancient Egypt and loosely based on the story of Moses, The Ten Commandments is billed as Brazil’s first biblical soap opera.
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